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Marketing
Fundamentals of Marketing Management
Fundamentals of Marketing Management
Curriculum
1 Section
10 Lessons
10 Weeks
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Fundamentals of Marketing Management
10
1.1
What Is Marketing?
24 Minutes
1.2
Core Ideas Behind Marketing
19 Minutes
1.3
Learning Through Case Studies
22 Minutes
1.4
Marketing Services Effectively
20 Minutes
1.5
How Marketing Has Evolved
27 Minutes
1.6
Key Issues in Today’s Marketing Practice
22 Minutes
1.7
An Introduction to Competitor Analysis
22 Minutes
1.8
Setting Marketing Objectives
25 Minutes
1.9
Strategy and Core Competencies
22 Minutes
1.10
The PESTEL Framework
22 Minutes
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