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Marketing
Marketing Management Core Concepts
Marketing Management Core Concepts
Curriculum
1 Section
10 Lessons
10 Weeks
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Marketing Management Core Concepts
10
1.1
Analyzing the Competitive Landscape
24 Minutes
1.2
Deep Dive Case Study
34 Minutes
1.3
An Introduction to Marketing Information Systems
28 Minutes
1.4
Building Blocks of a Marketing Information System
23 Minutes
1.5
The Marketing Research Process
27 Minutes
1.6
MDP and MRP Explained
22 Minutes
1.7
Exploratory Research
19 Minutes
1.8
Exploratory Research – Continued
20 Minutes
1.9
Causal Research Design
21 Minutes
1.10
Measurement and Scaling
20 Minutes
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