Marketing Management

This dynamic course equips you with **cutting-edge marketing research techniques and competitive analysis tools** to drive data-backed decisions. Designed for **marketers, analysts, and business strategists**, it covers **Marketing Information Systems (MIS), research methodologies, and measurement frameworks** essential for modern marketing success.

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### **Course Modules:**

#### **1. Competitive & Market Intelligence**
– **Competitive Analysis**
– Tools to dissect competitors’ strategies (SWOT, Porter’s 5 Forces) and identify market gaps.
– **Case Study**
– Apply competitive analysis to real-world business scenarios (e.g., Coca-Cola vs. Pepsi).

#### **2. Data-Driven Marketing Systems**
– **Introduction to Marketing Information System (MIS)**
– Role of MIS in collecting, analyzing, and distributing market data.
– **Components of a Marketing Information System**
– Deep dive into **internal databases, analytics tools, and decision support systems**.

#### **3. Research Methodologies**
– **Marketing Research Process**
– Step-by-step guide: from problem definition to reporting insights.
– **MDP (Marketing Decision Problem) vs. MRP (Marketing Research Problem)**
– Align business objectives with research goals.
– **Exploratory Research**
– Qualitative methods (focus groups, interviews) to uncover hidden insights.
– **Causal Research**
– Experimental design (e.g., A/B testing) to establish cause-effect relationships.

#### **4. Measurement & Scaling Techniques**
– **Measurement and Scaling**
– Likert scales, semantic differentials, and reliability/validity testing.

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### **Key Learning Outcomes:**
– 🔍 **Conduct granular competitive analyses** to outmaneuver rivals.
– 📊 **Design and implement marketing research** from scratch.
– 🤖 **Leverage MIS tools** for real-time data-driven decisions.
– 📐 **Master measurement scales** for accurate consumer insights.

**Ideal for:**
– Marketing analysts & strategists
– Entrepreneurs launching new products
– MBA students specializing in market research

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### **Why This Course Stands Out:**
– **Practical Focus:** Case studies bridge theory and execution.
– **Toolkit Approach:** Learn frameworks (MIS, MDP/MRP) used by top firms.
– **USP:** Causal research module empowers you to **prove** marketing impact.

**Enroll now to turn data into competitive advantage!**

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**Flexible Learning:** Modules can be taken à la carte based on your needs (e.g., skip exploratory research if proficient). Ask about corporate team pricing!