Marketing Management

This comprehensive course provides a **structured introduction to marketing principles**, blending **theoretical frameworks with real-world applications**. Designed for **aspiring marketers, business students, and professionals**, it covers **core concepts, strategic analysis, and contemporary trends** shaping modern marketing.

### **Course Modules:**

#### **1. Marketing Fundamentals**
– **Defining Marketing**
– Explore the role of marketing in business and society.
– **Core Concepts in Marketing**
– Understand key principles like the **4Ps (Product, Price, Place, Promotion)** and customer value.
– **Evolution of Marketing**
– Trace the shift from traditional to digital and relationship-based marketing.

#### **2. Strategic Marketing & Analysis**
– **Marketing Objectives**
– Learn how to set SMART goals aligned with business strategy.
– **Strategy and Core Competency**
– Identify competitive advantages and leverage core competencies.
– **Introduction to Competitor Analysis**
– Tools to assess competitors and position your brand effectively.
– **PESTEL Framework**
– Analyze **Political, Economic, Social, Technological, Environmental, and Legal** factors impacting marketing decisions.

#### **3. Specialized Marketing Contexts**
– **Marketing of Services**
– Unique challenges and strategies for service-based businesses (e.g., intangibility, customer experience).
– **Contemporary Issues in Modern Marketing Practices**
– Discuss trends like **AI, sustainability, influencer marketing, and data privacy**.

#### **4. Practical Application**
– **Case Studies**
– Apply concepts to real-world scenarios from global brands and startups.

### **Why Enroll?**
✔ **Build a strong foundation** in marketing theory and strategy.
✔ **Develop analytical skills** for competitor and market assessment.
✔ **Stay updated** on emerging trends and digital transformations.
✔ **Gain practical insights** through case-based learning.

**Perfect for:**
– Business & marketing students
– Entrepreneurs and startup founders
– Professionals transitioning into marketing roles

**Enroll now to master the art and science of marketing!**

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**Note:** The course balances **conceptual learning (PESTEL, core competencies) with modern practices (digital marketing, services)**. Let me know if you’d like to emphasize specific areas (e.g., more digital focus).