CrewAI Hands-On Tutorial Series

Hands-Off Social Media with AI Agents – A CrewAI Hierarchical Crew Walkthrough (Instagram Automation)

In my last video, I demonstrated what AI Agents can do by introducing Crew AI, a powerful new tool that sidesteps many of ChatGPT’s limitations by assembling teams of autonomous AI Agents.

Responding to requests from many of you, this video tackles a tougher task for our crew: automating Instagram! More precisely, automatically putting together a social media ad campaign for the platform. That covers product research and competitor analysis, building out a complete Instagram ad campaign, and generating three post options — complete with images.

I’m setting up two distinct crews for this: a hierarchical crew led by a Manager LLM, which handles the product research and competitor analysis, maps out the ad campaign strategy, and comes up with the three post ideas.

The second crew — a sequential one — designs three photos to pair with those three posts.

I will guide you through the crew setup in detail and go through every line of my code, then run the script alongside you and review the output together.

I experimented with local LLMs via Ollama, but in the end I stuck with OpenAI’s GPT-3.5-turbo because it produced noticeably better results.