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Marketing
Marketing Management 3
Marketing Management 3
Curriculum
1 Section
10 Lessons
10 Weeks
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Marketing Management 3
10
1.1
Questionnaire and Sampling
24 Minutes
1.2
Sampling Techniques
27 Minutes
1.3
Data Collection, Preparation and Analysis
20 Minutes
1.4
Multivariate Data Analysis
24 Minutes
1.5
Introduction to Consumer Behviour and Need Recognition
21 Minutes
1.6
Information Search
25 Minutes
1.7
Socio-Cultural Influences on the Consumer Buying Process
22 Minutes
1.8
Psychological Influences on Consumer Buying Process
22 Minutes
1.9
Evaluation of Alternatives
19 Minutes
1.10
Purchase and Post Purchase Evaluation
29 Minutes
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