Market Segmentation (Advanced)

This course takes a strategic look at **market segmentation, targeting, and positioning (STP)** — the backbone of strong marketing strategy in both consumer and B2B settings.

We start with **Market Segmentation – II**, extending foundational ideas into more advanced segmentation methods. Participants will learn to spot and assess market segments through **Segmentation and Targeting**, and then move on to **Post-Segmentation Strategies** for refining and putting segmentation findings into action.

We then turn to **Marketing Strategy**, laying out frameworks that connect segmentation back to business goals. A central focus is **Positioning**, where participants learn to set a brand apart and build value propositions that truly connect. The module on **Segmentation and Targeting in B2B Markets** explores the distinctive challenges and approaches that come with industrial and organizational buyers.

We finish with **Building Positioning and Branding That Lands**, bridging theory and practice by teaching participants to develop strong brand identities and messaging that resonate with the audiences they’re after.

By the end, participants will be ready to design segmentation strategies grounded in data and craft positioning that delivers a real competitive edge.