Market Segmentation – II

This course provides a strategic approach to **market segmentation, targeting, and positioning (STP)**, essential for developing effective marketing strategies in both consumer and B2B markets.

The program begins with **Market Segmentation – II**, building on foundational concepts to explore advanced segmentation techniques. Students will learn how to identify and evaluate market segments through **Segmentation and Targeting**, followed by **Post-Segmentation Strategies** to refine and implement segmentation insights.

The course then shifts to **Marketing Strategy**, introducing frameworks for aligning segmentation with business objectives. A key focus is **Positioning**, where students learn how to differentiate brands and create compelling value propositions. The module on **Segmentation and Targeting in B2B Markets** examines unique challenges and approaches in industrial and organizational contexts.

Finally, **Crafting the Positioning and Branding Effectively** ties theory to practice, teaching students how to develop strong brand identities and messaging that resonate with target audiences.

By the end of the course, students will be equipped to design data-driven segmentation strategies and craft impactful positioning that drives competitive advantage.